At JANTSA we believe that innovation is not limited to the quest for technologically superior products. Three domains of Product, Process, and Business Model innovation lie at the core of our global success.

In terms of Product Innovation, JANTSA is committed to world-class wheel design and cutting-edge engineering. We reflect this in ever-increasing investments in technology and technical cooperation with our customers and research institutions. JANTSA was recognized by the Turkish Exporters Assembly as the 15th leading Turkish firm in terms of a number of R&D design studies. With 5% of our revenue dedicated to research and development, we are among the leading Turkish firms in terms of revenue expenses and a number of R&D projects. More than 40 years expertise in wheel manufacturing helps us to anticipate market needs and offer our customers some of the most innovative solutions in the industry. This is further enhanced by our cross-industry expertise in both off- and on-road applications. With constantly increasing requirements of our customers to safety, durability, weight, precision, and appearance of wheels we consider rapid new product development as one of our core competences.

Likewise, we ensure our long-term competitive advantage by on-going Process Innovation. Thus, within OPEX initiative, numerous JANTSA employees actively implement new production, service, and delivery methods. Although, these incremental improvements usually stay behind the scenes, they are crucial for our cost and quality leadership.

Fueled by the disruptive leadership style of Cercioglu family, JANTSA stands for the Business Model Innovation, which no other wheel manufacturer can match. The world economy and component manufacturing are changing at ever increasing pace. This requires review of established success recipes and traditional sources of competitive advantage. Culture of strategic agility and short decision paths helped us to shake age-old wheel manufacturing industry and break into the globally leading positions.

As one of the fastest growing companies in the industry, JANTSA is driven by continuous innovation. We aim to provide creative wheel solutions exceeding the highest expectations of our worldwide customers. JANTSA is a future-driven and people-centered company, with all innovations starting and evolving with customer needs in mind.